Storybrand Your Coaching Business

Turn your expertise into a single, simple story that attracts the right clients and moves them confidently toward a yes.Surviving as a business coach shouldn't be that difficult, should it? All a good coach needs is ten paying clients who meet with them, one-on-one, once or twice each month. Once a coach gets ten one-on-one clients, all they need then is a short waitlist of clients who want to work with them, so if, let's say, 30% of their clients drop out, they can pick up three more off their waiting list.So, if it should be easy to start and grow a coaching business, why do 82% of coaches fail to get their coaching businesses off the ground? That's right. 82% of people who try to start coaching businesses fail within the first year.After more than two decades working in brand strategy and messaging, Kris Jones noticed a frustrating pattern. Coaches were getting real results for their clients, yet their websites, social posts, and sales conversations were doing the opposite of what t