Bricks and Clicks

Bricks and Clicks offers a compelling narrative about how two industry veterans—Clifford Hudson and Craig Miller—transformed a nostalgic drive-in chain into a 21st-century powerhouse. The book provides deep insights into their leadership journey and the innovative strategies that have helped Sonic thrive during periods of uncertainty and ever-changing market conditions. This isn’t just another business memoir—it’s a playbook for modern leadership, packed with hard-earned lessons, actionable insights, and a universal framework for adapting your traditional brick-and-mortar business model for long-term sustainable growth in the digital age. Drawing on decades of brand-building experience with dozens of top-tier companies, Hudson and Miller created a blueprint for business leaders that starts with a tech-enabled business case, a digital business plan—that includes emerging technologies such as AI—and a multi-year implementation roadmap. Success in the 21st century means rethinking and ada