The Conversion Code, 2nd Edition

The new edition of the bestselling book for real estate agents, loan officers, and SaaS and small businesses. In The Conversion Code: Stop Chasing Leads and Start Attracting Clients, Second Edition, digital marketing and lead conversion expert Chris Smith delivers the ultimate exploration of the marketing and advertising tactics that are successfully generating higher-quality leads that are easier for salespeople to convert. Smith researches and tests the latest and most popular platforms, including TikTok, YouTube, and Instagram, while also studying the most effective sales techniques, tools, and scripts. In this book, you'll learn to:  Increase your lead conversion rate, reduce your cost per lead, and improve your overall ROI from marketing and salesGenerate an endless supply of high-quality leads from social media that are easy to convert into closed salesStop chasing leads and start attracting clients with amazing marketing and clever adsAdapt to the consumer privacy changes t