From Poop to Gold

You've seen the ads: Squatty Potty, Chatbooks, Purple, Poo~Pourri (and more). You've laughed along with millions of others. And you've learned new euphemisms for poop, which can come in handy if you're ever apparated back to junior high. But who creates all these ads? Glad you asked. It's Harmon Brothers. From Poop to Gold takes you behind the scenes of some of the most successful video ads in internet history - and the lessons learned along the way. A stunning number of hilarious videos that have “gone viral” - and which have also managed to sell huge quantities of product (think of Squatty Potty’s pooping unicorn as just one example) - have one thing in common: they were created by this small group of people from a small-ish town in Provo, Utah. With awards from AdAge, Unruly, Adweek, and a WEBBY for Best Writing, Harmon Brothers - and their revolutionary model - transform poop into gold, and can do the same for you and your company. Originally more of a history of Harmon Brothers, F