Shake It Off Leadership

"Shake it off!" shouts my coach and teammates from the sidelines, after I missed a point. Whether on the court, field, or professionally, this phrase has motivated Betsy Cerulo to shake off the losses and get back up to give it her best. Being a successful business owner for 30 years has brought a myriad of victories and setbacks, especially navigating the business playing field as an LGBT woman. Betsy takes on her labels of diversity with great pride and has been relentless in guiding employees and colleagues to never, ever give up, even when the odds are not in your favor. Betsy transformed her failing company out of the 2008 recession to a thriving 8(a) federal government contractor with a culture driven by collaborative compassion. Betsy chronicles her journey to overcome discriminating barriers from childhood through business. Her courage to be vulnerable in revealing the tears and fears that she overcame teaches the listener that with fire in your belly, you will tap into your ow